Sometimes businesses need guidance about how to govern the style and content of their websites. This is a complete content strategy guide created to help the Capital Area Humane Society make informed decisions about how to create new content for their cahs-lansing.com. It also gives advice on how to govern human capital within the organization, write editorial style that adheres to a specific voice and tone, and develop a successful metadata strategy to reach their customers. For this project, I researched business goals of CAHS through informal interviews. I also tested the current site on users to identify where their needs weren’t being met. This content strategy contains researched recommendations about how CAHS should develop the content on their site.
Capital Area Humane Society Content Strategy